Mood Boards - Arrrgh!

If I have to watch another presentation where someone brings out a Mood Board I think I'll do one of the following.

1. Ask the speaker if they think I don't have a basic grasp of my native language. Like I'm not sure what is meant by 'youth', 'innovative' or 'aspiration'.
2. Announce to everyone else in the room that my kids did something like it at school recently which was much more creative as it didn't regurgitate the same old imagery to depict youth, innovation or aspiration.
3. Sit quietly and be very grateful that I chose to work in advertising and not PR where Mood Boards are brought out at every opportunity. I never go for a beer with anyone who works in PR for fear of them bringing out a Mood Board to describe what they feel like drinking.

It's not always the case but in my experience Mood Boards are used by people who think that cutting up pictures from a magazine and sticking them on a board, is somehow really insightful. To me it's just a banal waste of everyone's time, good magazines and glue.